Brand - Sony Group Portal
WEBExplore Sony's brand vision, initiatives, and stories that showcase the power of creativity and technology. Find out how Sony supports creators, partners with other industries, and co-creates the future.
Brand - Sony Corporation
WEBBrand. Corporate Data. Sony aims to create the future of entertainment through the power of technology together with creators. Here, we introduce various contents such as Sony's activities and Behind the Scenes.
Everything You Need To Know About Sony’s Marketing Strategy
WEBJan 27, 2024 · Learn how Sony Interactive Entertainment shapes the marketing strategy for the PlayStation brand, focusing on innovation, promotion, and partnerships. Discover how Sony segments, targets, and positions its products, and how it engages with consumers through social media, SEO, and influencer marketing.
Sony Group Portal - UX Branding Project | Stories | Sony Design
WEBLearn how Sony designers created a consistent visual language for all customer touchpoints, from apps and products to websites and manuals. Discover how they balanced simplicity, usability and Sony's distinctive "play" concept to enhance the brand value.
Chapter23 Establishing the Sony Brand
WEBLearn how Sony created its global brand name and logo, and how it used catchphrases and design to promote its products. See the evolution of the Sony logo from 1955 to 1973 and the "S mark" logo introduced in 1982.
Sony marketing - Wikipedia
WEBIn 2009 Sony announced a brand strategy which would replace the "like.no.other" moniker. [4] The words "make.believe" form the "Sony Group Brand Message". [5] The words are designed to unify the company's efforts at communication, and to …
The Sony Logo History, Colors, Font, and Meaning - Design Your …
WEBAug 31, 2023 · Learn how the Sony logo evolved from a simple black emblem to a custom typeface influenced by Japanese brush strokes. Discover the meaning, colors, and impact of the logo in business, culture, and pop media.
The Power of Branding: A Quick Look at Sony’s Brand Assets
WEBMar 24, 2023 · Explore the power of branding on Sony. Uncover the strategies, design elements, and brand assets that have made Sony a powerhouse in the branding industry.
Exploring Sony's Innovative Marketing Strategy - Brand Credential
WEBLearn how Sony's brand identity, core values, and product innovation shape its marketing approach. Discover how Sony engages with its target audience through social media, storytelling, and collaborations.
SONY | PDF document | Branding Style Guides
WEBSONY Brand guidelines. SONY. Identity originally designed in-house by Yasuo Kuroki in 1961 and modified in 1969 and 1973.