A few weeks ago a small, electric truck went viral. Apparently that virality has converted into real interest from consumers.

Buzzy new EV startup Slate Auto has racked up more than 100,000 reservations for its customizable low-cost electric pickup ...

TechCrunch has revealed that Slate Autos has received 100,000 reservations so far for its affordable, simple, and highly customizable electric pickup truck. The milestone was reached last weekend, ...

It’s a big number for a little truck! Electric pickup startup Slate Auto confirmed in a LinkedIn post on Monday ...

The American startup Slate Auto, backed by big names like Jeff Bezos, surprised the market by reaching 100,000 reservations ...

Slate Auto says more than 100,000 people have reserved one of its low-frills electric trucks.The ultracustomizable EVs are expected to start at about $25,000, with deliveries in late 2026.By ...

In addition to taking reservations, Slate is also starting to hire ... vehicle in the U.S. today is $59,000. Electric pickups? Even worse, trucks like the Ford F-150 Lightning and Rivian R1T ...

Slate's compact electric pickup truck was designed in Michigan and California, and engineered in Michigan, with assembly in the Midwest. Reservations are available now for $50. Many people like ...

Slate is building interest in the new vehicle by advertising it at "an expected price of under $20,000 after federal incentives," which implies a base price of perhaps $27,000, minus a federal tax ...