Long-time Starbucks customers are probably familiar with its rewards program. In 2023, Starbucks made sweeping changes to how ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...

However, this summer, the coffee chain is making it a little harder to rack up Stars quickly with its new change to its ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...

Consider Starbucks and Nike NKE brands that ... being passed on to friends or family members, diluting the impact of the loyalty program. This is where Web3, and decentralized digital identities ...

Impact is next. While their Reach is top-notch, Starbucks, Chipotle, and Panera ultimately get so much credit for their loyalty programs because of their Impact on the bottom line. Here, too, brands ...

Mobile ordering also gave the company more data on consumers and helped push them to Starbucks’ loyalty program ... menu changes also had an impact on this shift. Starbucks is less of a coffee ...

Starbucks is among the top-trending examples ... models that aim to get them closer to local communities. Who would’ve thought loyalty programs could have the same impact? David’s Bridal had a hunch, ...

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits. Beginning June 24, the coffee chain is eliminating the ...

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.