The Apprentice's Lord Alan Sugar brutally mocked BBC presenter Roman Kemp after watching him host The One Show.

Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not ...

Roman Kemp says he has "peaked" after Lord Alan Sugar mocked his haircut on X. The Apprentice boss criticised the 32-year-old ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

UPDATE, 07:38AM: Sugar has subsequently apologized and deleted multiple tweets on the subject, “I misjudged [my] earlier tweet. It was in no way intended to cause offence, and clearly my attempt ...

Lord Alan Sugar has called upon his four million Twitter followers to hunt down and identify an alleged prank caller. Whilst the rest of world was getting romantic on Valentine's Day, the ...

Alan Sugar, the UK business magnate who stars in the British version of The Apprentice, has come under fire for what many are calling a ‘racist tweet’ about Senegal's soccer team.

Alan Sugar, the star of the BBC’s British version of 'The Apprentice,' has been widely criticized for a tweet, many are calling racist, that compared Senegal’s World Cup soccer team to sellers ...

“It made me a very cynical person,” Lord Alan Sugar tells The Athletic. “I was a joking, happy-go-lucky fella before I got into football but unfortunately being in football, you’ve got ...

Lord Alan Sugar returns with advisors Karren Brady and Tim Campbell Credit: BBC. As they battle it out for a coveted £250,000 investment in often hair-bained business ventures, fans can expect ...

Fans of The Apprentice are convinced Alan Sugar has let slip the winner of the 2025 series. The business mogul has whittled potential candidates down to two, with the triumphant hopeful set to be ...

"Alan Sugar had an image of people trudging down the high street in the rain looking for a Christmas present. He assumed they would think, 'Amstrad's hi-fi was OK so I'll buy this computer'." ...