Apple will launch its first foldable iPhone in September 2026 as part of the iPhone 18 lineup, according to JPMorgan. In a market research note

Despite being seven years later than Samsung, it seems Apple’s timing for the iPhone Fold launch—per Samsung—could be nearly spot-on.

“When the company introduces its first foldable iPhone at the end of next year, it will be entering a product category that’s already seven years old—pioneered and dominated by its biggest hardware rival, Samsung Electronics Co. And this time, Apple won’t be debuting a radically new interface or transformative hardware,” writes Gurman.