The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

"This collection plays with proportion, texture and silhouette in a way that feels both aspirational and grounded in ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.