Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building ...

The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

"This collection plays with proportion, texture and silhouette in a way that feels both aspirational and grounded in ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...

The Barbie Sports Club Tour stops in St. Louis on June 21, featuring exclusive merchandise. ST. LOUIS — Calling all Barbie fans: the iconic Barbie Truck Tour is back with a sporty new twist. The ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...