The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

The excitement around the Fire is already heating up. Portland has surpassed 10,000 season ticket deposits and is reportedly on track to surpass a previous WNBA season ticket record set by the Golden State Valkyries earlier this year. The Valkyries have seemingly become the unofficial standard for expansion franchises in the W.

Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will call the Moda Center home with new branding under the ownership of RAJ Sports — the same group led by Lisa Bhathal Merage which purchased the Portland Thorns in 2024.