The News/Media Alliance took aim at Google today after the tech company's announcement at its I/O showcase that AI Mode will be rolling out to all US search users. This feature more closely integrates an AI chatbot into Google search.

Google’s AI search results are about to get even more ads. On May 21st, the company announced that it’s going to start testing ads in AI Mode, the new AI-powered search feature that just rolled out to everyone in the US.

Google on Tuesday revealed new Android development tools, a new mobile AI architecture, and an expanded developer community. The announcements accompanied the unveiling of an AI Mode for Google Search at the Google I/O keynote in Mountain View, California.

Ads may appear “where relevant” below and “integrated into” AI Mode responses as part of a test, Google says. AI Mode lets Google Search users ask a question and get an AI-generated response, with the ability to go deeper through follow-up questions and links to websites.

The trade association backing some of the biggest news publishers in the US slammed Google’s newly expanded AI Mode, which trades traditional search results for an AI chatbot-like interface. In a statement on Wednesday, the News/Media Alliance said the new feature is “depriving” publishers of both traffic and revenue.

Project Astra debuted at I/O 2024 as a next-generation AI assistant that can view the world around you, and provide advice and tips throughout the day. Since then, Astra has been incorporated into the camera and screen-sharing capabilities of the Gemini app and Google says it upgraded Astra's voice output to be more natural with native audio,

Google's AI Mode, the experimental Google Search feature that lets users ask complex, multi-part questions via an AI interface, will roll out to everyone

Google also introduced its new Flow app that expands its video-generation toolset, and capped off the presentation with a demo of its new Android XR glasses. The company was also