Sydney Sweeney’s sexy persona came out in a recent American Eagle campaign touting her “great jeans” — but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,

American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. Here’s what’s behind the controversy—and why it’s drawing so much attention.