Kendrick Lamar launches 'Project 3 Agency'; the agency is co-owned with the rapper's longtime creative partner, Dave Free.

Kendrick Lamar has launched pgLang’s official global creative agency, entitled Project 3 Agency Focused on building brands ...

American rapper Kendrick Lamar and longtime collaborator Dave Free have officially launched Project3 Agency, a global creative agency born out of their media company, pgLang.

Kendrick Lamar isn’t just a Grammy-winning rapper—he’s also behind pgLang, a groundbreaking creative company shaping the future of media, music, and storytelling.

Kendrick Lamar has teamed up with frequent collaborator Dave Free to launch a new creative service company, pgLang. The pair announced the venture Thursday, calling the company’s mission an ...

Kendrick Lamar isn’t just a Grammy-winning rapper—he’s also behind pgLang, a groundbreaking creative company shaping the future of media, music, and storytelling.