The interior of the new Nintendo Store in San Francisco's Union Square on May 14, 2025. The real showpiece of Nintendo San Francisco is the “gaming wall”: a 15-foot-tall screen on the lower level of the store where guests can sample demos from an extensive catalogue of Switch games.

SAN FRANCISCO -- After months of anticipation, Nintendo San Francisco opened its doors Thursday at its new Union Square location. With over 9,000 square feet across two levels, you will be able to find all the fun and fashion every gamer would need.

Nintendo's second U.S. store opens in San Francisco's Union Square, offering a retail experience spread over two levels.