This latest campaign follows On's Super Bowl commercial that starred Roger Federer alongside Elmo. The spot showed Federer and Elmo playfully clearing up any confusion around On's brand name and ...

Macaulay Culkin revealed at the Vanity Fair Oscars party (via Entertainment Weekly) that he cried when his younger brother ...

The ad follows On's recent video from the Super Bowl, in which Elmo questioned On minority owner Roger Federer about how to say “On”—or is it QC? The latest video is called “Soft Wins With ...

Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by ...

The Super Bowl spot starred Roger Federer, an On shareholder. The tennis star introduces Elmo to the brand. Since becoming an expert in the footwear venture, Elmo has been busy sharing advice ...

Court sports shined on football's biggest day, from an unexpected halftime show appearance...to Elmo talking tennis...to pickleball hustling from Catherine O’Hara and William Dafoe.

The Swiss running and tennis brand On counts among its athlete endorsers tennis legend Roger ... Game), Elmo, who taught several generations of children the alphabet, points out to Federer that ...

More from Footwear News Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad Lloyd Shoes Launches Rebrand Under New Ownership On said that it teamed up with filmmaker Daniel Wolfe to ...