As the marketing world buzzes with anticipation for the forthcoming announcement of the World Federation of Advertisers (WFA) Global Marketer of the Year award this month, few names shine brighter ...

Strong creative work, combined with digitalisation and more precise data, is enabling alcoholic beverages company AB InBev to drive higher return on investment (ROI) with its marketing campaigns, the ...

Anheuser-Busch's move to create its own agency follows the industry-wide push towards data-driven marketing. It also comes as other large beverage marketers have announced similar plans to strengthen ...

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of ...

Vice president for Marketing in Africa at AB InBev, Bruno Carreira Cosentino said that the accolade was testimony to the brewer’s consistent deliberate efforts to not only create innovative work but ...