“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running ... it wouldn’t partake in National CineMedia’s new ad spot. At the time, AMC believed that more ads would ...

the movie theater said it was confident the change would not deter moviegoers. "For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices.