Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to ...

Quartile said Monday it now holds technology partner status for ads running inside ChatGPT, which puts the placement within reach of brands through software they already log into. The firm bills ...

The ad industry has been anticipating display ads with an LLM-powered chat interface, ever since OpenAI shoved AI into the public consciousness almost four years ago. Amazon is taking a step in that ...

Consumers unhappy with non-human customer support responses may soon experience a more inviting online ad experience that enables real-time conversations within the ad space. GMS, an AI-driven ...

As AI tools like ChatGPT and Google’s AI Overviews keep users on their platforms—and away from publishers—it’s cutting into the open-web ad inventory that demand-side platforms such as The Trade Desk ...

The inevitable has arrived. Ads have begun popping up on ChatGPT—even, reportedly, in initial responses to user queries, rather than after extended conversations—and some fans aren’t pleased. “RIP ...