It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

The insurance industry relies heavily on constantly growing its clientele. An insurance agency is a great business to own because your customers need to renew their policies every year. This creates ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV ...

Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients. Microsoft ...

Recent high profile matters serve as a solemn reminder that marketing techniques in the insurance business are highly regulated and that the simple act of marketing an insurance product can be a risky ...

Growing public interest in Medicare Advantage plans means insurers are flooding the market with outreach. Health insurance agents set up enrollment booths at community events. In grocery stores, ...

- P&C Insurance Advertising Market Production by Region P&C Insurance Advertising Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, ...