AI is no longer a fairy-tale term—instead, it’s shaping athletes, referees, and even how fans experience the game. Brilliant algorithms check out performance statistics, foretell injuries, and ...

Sparq is unveiling Crown U, a collegiate sports game that uses AI, blockchain and more to redefine mobile sports game creation and marketing. It’s a proprietary mobile gaming publishing and ...

Microsoft Copilot AI has now gone 11-5 in back-to-back weeks in its USA TODAY Sports-assisted efforts to pick the winner of every game during the 2025 NFL season. The AI chatbot got tripped up by some ...

Andra-Nina Davis, CEO and founder of Game Changer Entertainment, discusses the state of sports streaming interactivity, immersion, and engagement and how the sports game show that Game Changer ...

Geek Life: Fun stories, memes, humor and other random items at the intersection of tech, science, business and culture. SEE MORE by Kurt Schlosser on Oct 3, 2025 at 11:30 am October 3, 2025 at 10:48 ...

At the X Games: Worlds First Action Sports League Blasts into the Future panel at South by Southwest 2025, X Games CEO Jeremy Bloom sat down with University of Texas and basketball writer Kirk ...

Today, Microsoft announced its first World and Human Action Model, or WHAM, a generative AI capable of generating game visuals and controller actions. Nicknamed “Muse,” this AI was built in ...

Google said Tuesday it’s making a number of changes to how the Play Store looks and functions in an effort to better personalize the store to its users and increase engagement. Among the new features ...

Two sets of division leaders clash to headline the NFL Week 10 schedule. On Sunday, the AFC East-leading New England Patriots, led by quarterback Drake Maye, battle the NFC South-leading Tampa Bay ...

Video games have played an important role in the development of AI. Many early demonstrations of machine learning involved teaching computers to play games. Eventually, Google Deepmind’s mastery of ...