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The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

The 16-team Big 12 Conference is home to some iconic college athletic brands, despite losing Oklahoma and Texas in recent years. Colorado, Utah, Arizona, and Arizona State, the four most recent ...

Decades before the Toronto Blue Jays began play, the Phillies flirted with changing their nickname to the Blue Jays: They never actually did it, but long-time Phillies' PR director Larry Shenk ...

Google first began pushing out a new company logo about a year ago. The new logo brought us a gradient style that blended its ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the world’s most recognised symbols, on a par with the best logos like the ...