'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...
The New York Times

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...
Chief Marketer

Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...