Samsung’s new “UnCrush” ad aims to capitalize on the backlash to Apple’s “Crush!” ad for the M4 iPad Pro. The South Korean company’s ad, released Wednesday, is a clear response to Apple’s ...

Samsung has issued a video ad in response to Apple’s controversial Crush ad. The video shows a woman playing a damaged guitar, while Samsung notes that it “would never crush creativity.” This ad comes ...

The latest Apple iPad Pro 'Crush!' ad was massively controversial, and now, Cupertino has issued a public apology for what it brought for the world, saying that it "missed the mark." With this ...

When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint ...

Apple has reportedly apologized for its tone-deaf "Crush!" ad that sparked a furious backlash with artists, musicians and other creators. AdAge reports that Apple said the video "missed the mark" and ...

On Tuesday, Apple introduced its new iPad Pros with a video called Crush! that was meant to convey how much the device can do. The trouble was the way the video delivered the message, depicting ...

UPDATE: May 17, 2024: Following this story’s publication, a spokesperson for BBH USA confirmed Samsung’s “Creativity Cannot be Crushed” ad is running on social channels and does not have paid media ...

Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

What just happened? For the second time in as many weeks, Samsung has capitalized on Apple's misfortune by publicly mocking its rival. The Korean company's latest jibe takes aim at the controversial ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. There's been a huge backlash to the ad Apple put out this week to promote its updated iPads. In the ad ...

Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported on ...

is a reporter who writes about tech, money, and human behavior. She joined The Verge in 2014 as science editor. Previously, she was a reporter at Bloomberg. I wonder if Apple CEO Tim Cook was ...