“It’s not about diet, it’s about nutrition.” This is how Atkins Nutritionals is marketing its products as it emerges from Chapter 11 bankruptcy protection and sets about its gargantuan recovery ...
DENVER, Sept. 4, 2024 /PRNewswire/ -- Atkins, the industry pioneer of the low-carb lifestyle movement, today introduced a new creative campaign, "Atkins Way," a bold embodiment of the brand's new ...
A decade ago, Atkins was undeniably the fad diet of the moment: Back then, nearly 10 percent of Americans said they were either on the low-carb weight-loss plan or had tried it. But after Dr. Robert ...
te Beverages here said it has received an initial purchase order from Atkins Nutritionals, New York, for ChampionLyte Sports Drink, which will be sugar-free and clear in appearance. It will appear on ...
Just in time for the January diet season, Atkins Nutritionals is launching a new campaign starring English entertainer Sharon Osbourne. The year-long direct response campaign for the weight management ...
Atkins Advantage introduced its first all-natural product line -- Atkins Advantage Simply Good nutrition bars -- in three flavors: Honey & Oat, Mixed Berry and Chocolate Chip Peanut. Available to ...
At its peak, the Atkins plan was more than a diet: It was a lifestyle. Lured by the prospect of getting skinny while eating steak, Americans turned a regimen that emphasized protein and eliminated ...
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