There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...

Michael Jackson’s death continues to resonate in the world of online music as fans flock to the Web to purchase his music—and stream tons of it for free, often without many ads. That surge is seen as ...