Two subsidiary brands of Frito-Lay (the snack division of Pepsico), Ruffles and Munchies, have joined hands to release a new sandwich cracker. This collaborative snack takes the iconic flavor of ...

But in January 2026, everything changes for our old friend Baked Lay’s when two two new flavors drop: Baked Lay’s Roasted Garlic & Herbs and Baked Lay’s Loaded Baked Potato.

Not gunna lie, last night I over indulged a bit following a happy hour that went just a little too late and ended up chowing down on a whole bag of Baked Ruffles potato chips. This morning I woke up ...

Crunch these numbers: Baked Lay's potato chips crossed the $100 million mark in 2006, an increase of more than 28% over the previous year, according to Information Resources Inc. Baked Ruffles saw ...

Ruffles, a name synonymous with ridged potato chips, is breaking new ground. For the first time, the brand is venturing beyond its chip-centric roots, introducing a truly novel addition to its snack ...

FritoLay is bringing back a fan-favorite potato chip. The company is bringing back Ruffles “All Dressed.” The popular chip is a fusion of tangy, vinegar-based chip flavors (think Sour Cream and Onion ...