Once again, there’s hardly anything better than packaging that represents what’s inside. Whether playful, extremely functional or simply just good-looking, all of the above are excellent examples of ...

Not only does this coconut- and vanilla-scented blush have a beautiful outer packaging featuring light-matte, gold palm leaves on a deep-gold background, but it has gorgeous palm leaves imprinted on ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Anthony Kay takes unboxing to a whole new level. There's no video, no jazzy music, and no wild photos. He has a simple unboxing method that examines Apple's stellar product packaging. Kay points out ...

Beautiful packaging is more than a marketing device: it can bring joy in itself, writes Bianca Tzatzagos. Some people see the world divided by those who live to eat and those who eat to live. For me, ...

It’s a common adage in India that ‘Jo dikhta hai wahi bikta hai; aur jo acha dikhega woh hamesha bikega’. (What catches our eyes it sells, and what looks good will always sell). We can’t deny ...