Beyblade x Transformers Optimus Primal vs Starscream set. Want more like this? Get the latest drops, ratings, reviews, and more with the ComicBook Gear Review newsletter — straight to your inbox.

Beyblade is an iconic and popular franchise that kicked off in 1999 with a Japanese manga series and a toy line. The core of Beyblade revolves around customizable spinning tops that players can "Let ...

During Gen Con 2024, Hasbro unveiled a few new additions to the Beyblade line, as players will be getting new theme toppers from Star Wars and Marvel. The team showed off four new multipack sets, two ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

NEW YORK, March 21, 2025 /PRNewswire/ -- 3, 2, 1, let it rip! Today's BEYBLADE Day recognizes the global phenomenon that is BEYBLADE X. To celebrate, ADK Emotions NY Inc. and T-Licensing Inc.

ADK Emotions NY and T-Licensing have announced the global launch of the new Beyblade series during its 25th anniversary. On National Beyblade Day (21st March), also known as 3-2-1 Day, ADK Emotions NY ...

Hasbro has announced that its all-new Beyblade X has been a huge hit this summer, trending on TikTok and landing in toy shops, as the new anime series airs on the BBC. The fourth iteration of the ...

Hasbro is cracking down on fake "beyblades" the hottest toys to hit the shelves this season. Beyblades, sold as "Battling Tops," are the latest craze from Japan. The new tops are shiny, plastic discs ...

The founder of Paw Patrol reveals how passing on Beyblade was a strategic misstep that ultimately led to Hasbro's massive ...