At the recent Beyblade World Championships, I was able to sit down and talk with Fumihiko Takahara at Takara Tomy about why their toys have such long-term appeal. Starting off with Beyblade, I wanted ...

There aren’t many children’s toys out there that have survived as long as Beyblade has. For every decades-long mega franchise like Pokemon or Transformers, there are dozens of fidget spinners, Pogs, ...