Let it rip!

Potential licensees are invited to visit the Beyblade Booth at Licensing Expo to preview the latest Beyblade X toys and the new animated series. ADK Emotions and T-Licensing will showcase the ...

Whether it’s Aquabeads or micro scooters, board games or storybooks, these are the toys that won over our writer and her merry band of testers ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

Hasbro and Amazon are coming together to bring a new Beyblade Tournament event to Atlanta next week. The Beyblade X Secret Showdown tournament event will be taking place at the Atlantic Station on ...

TOMY Company, Ltd. (TAKARATOMY), today announced that it will bring three of its most popular Japan-born brands to Anime Expo 2026 (July 2–5), North America's largest celebration of Japanese pop ...

Informal Beyblade battles are popping up in strangest of places, with players huddling in parks, gyms and shopping malls.

Readers are free to correct me if I’m wrong, but I don’t think there’s been a Beyblade game on PlayStation since the PSP.

Beyblade X: Xone is the first Beyblade title to reach Western audiences since Beyblade: Evolution, which released over a decade ago. The game’s premise is set around Beyblade X, the franchise’s fourth ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. Last year’s tournament was more of a national one, and it pitted ...

Beyblade X: Xone is the first Beyblade video game to be released to Western audiences in over a decade. It’s based around the fourth generation of the franchise, Beyblade X, and even features ...