Champs Sports is marking a new chapter with the launch of an updated brand marketing platform dubbed “Sport For Life.” Starting today, the new platform marks a “new era” for the Foot Locker-owned ...

Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” — to mark “a new era” for the brand and celebrate the connection between sports and everyday life.

As part of Foot Locker’s effort to reinvigorate the flagging brand, Champs Sports has launched a new brand platform called “Sport For Life,” aimed at showing how sports can help customers navigate ...

Foot Locker's merger brings together a sports performance (Eastbay) and lifestyle (Champs) brand under one roof and with a pitch to student athletes. "The brands coming together will continue to ...

Athletic specialty retailer Champs Sports and performance brand Under Armour are tying the knot. Champs Sports is capitalizing on its popular consumer We Know Game proposition by collaborating with ...

Champs Sports has introduced its first two reimagined stores, designed to embody the brand’s “Sport For Life” platform. The stores, in Tampa, Fla. and Portland, Ore., feature high-impact visual ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Champs Sports, a division of Foot Locker Inc., has introduced a ...