The Edwardsville Intelligencer on MSNOpinion

When the Sears Wish Book made Christmas magical

The arrival of the Sears Wish Book catalog was always a monumental event at Christmas, and for kids like my brother, sister ...
This time of year always makes me think of the Christmas catalog. I’m not talking about the season-specific sale circulars you still get in the mail, but rather the all-encompassing catalogs that used ...
Like the 1933 edition, the 2017 Wish Book includes toys, holiday decorations, housewares, tools, clothing, jewelry and appliances. This made us wonder, “How would the prices of similar items compare ...
One of the best Christmas or Hanukkah presents that young baby boomers like me got even before the holidays did not cost our parents anything. This gift was as magical as many of the costly gifts that ...
The first Sears Christmas Book, in 1933, was a modest 87 pages. It offered fruitcakes and Mickey Mouse watches and live canaries. By 1968, the catalog had ballooned to 608 pages, and sold quilted ...
To those of us who fondly remember being a young child eagerly leafing through the newest edition of the Christmas wish books, I thought I would share some history and memories. Catalogs started ...
It may have been in December of 1947. Then again, it could have been in December of 1954. December of 2001 may be when you last saw one. You may be old enough to remember seeing it in 1930 but I know ...
From hairstyles to music, nearly everything about the ’80s was louder and bolder than today — and that included holidays. Christmas in the 1980s, in particular, had a sort of analog warmth that can’t ...
As I turned the calendar from September to October two weeks ago a thought came to me: “It’s time for the Christmas Wish Book to come in the mail!” My heart leaped with joy. And then my heart ...