Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola discontinued it.

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

Beverage maker Coca-Cola has slowly been announcing the cancelation of brands over the last few months, this week they officially announced they are cutting the number of brands they offer in half: ...

The Coca-Cola Co. has paid for its last Tab. The company has announced that it will stop selling cans of Tab at the end of the year, discontinuing the once-popular diet soda from the '70s and '80s ...

ATLANTA, Ga. (BRPROUD) – Say it ain’t so! December 31 marks the end of not only 2020, but a part of soda history. TaB diet soda is no more when the calendar turns to 2021. This ends a 57-year-run as ...

Fans kept the brand alive despite minuscule sales; now Coke says it's time to let go. The TaBaholics saw it coming: those iconic pink cans of their favorite low-cal soda brand were becoming harder and ...