The Master of Science in Fashion & Apparel Studies is designed to prepare students to be effective professionals in the global fashion industry. The growth and dominance of large multinational apparel ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Amy Shane-Nichols is an Assistant Professor in the Design, Merchandising and Textiles program unit. Amy teaches apparel merchandising, branding and consumer behavior courses. Her research focuses on ...

Consumer behaviour encompasses the decisions and actions of individuals and groups in acquiring, using and disposing of goods and services. It is shaped by an interplay of internal drivers—such as ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.