BBC

Corsodyl: How an unnerving ad campaign works

A marketing campaign for Corsodyl mouthwash features a woman losing her teeth. It's the latest part of an advertising campaign that has successfully used shock tactics. A woman sitting in bed is ...
Marketing Week

Corsodyl launches TV and press campaign

The TV ad, created by Grey, breaks on 1 February and will run for four weeks. The TV campaign will be supported by an eight-week press campaign, which also starts in February. The TV campaign features ...
The Grocer

GSK gives Corsodyl a record £7.2m spend

GSK has poured £7.2m into a new multimedia push for Corsodyl - the biggest marketing investment for the oral care brand to date. The Dreams campaign kicks off this Monday (14 March) with a new TV and ...
BBC

Corsodyl: How an unnerving ad campaign works

The latest 'Dreams' advert, in which a woman wakes from a nightmare to then reveal a missing tooth A marketing campaign for Corsodyl mouthwash features a woman losing her teeth. It's the latest part ...
BBC

Corsodyl: How an unnerving ad campaign works

A marketing campaign for Corsodyl mouthwash features a woman losing her teeth. It's the latest part of an advertising campaign that has successfully used shock tactics. A woman sitting in bed is ...