CXA enhances personalization. Customer experience automation uses real-time data and AI to deliver personalized, relevant experiences across multiple touchpoints. Scalable customer journeys. CXA ...

Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

Model Context Protocol (MCP), a new open standard that defines how AI systems connect to data and tools, helps solve the ...

Learn how marketers are using AI to gain a holistic view of the customer experience—without losing sight of individual touchpoints. Understanding the intricate tapestry of the customer journey is ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Forbes contributors publish independent expert analyses and insights. Boost sales by optimizing the customer journey. Map every touchpoint from awareness to post-purchase, eliminating friction and ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It combines analytics, automation, and real-time personalization to increase ...

CAMPBELL, Calif.--(BUSINESS WIRE)--8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact center and unified communications platform provider, today announced the availability of 8x8 Engage, an ...

A great customer experience drives value for your customers—something you and your customers benefit from. Yet getting the customer journey and overall experience right is a tricky puzzle to solve for ...

A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies. For example, interaction with a brand’s ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...