From the logistical elements to the narrative nuances of telling a company story, filming a celebrity campaign requires you to think on your feet and make important decisions about how you’re ...

“Really Big Deal Reveals” has proven successful in attracting new shoppers: JCPenney has been averaging 13%-15% new customers each week of the campaign, according to the brand. So far this year, new ...

Mint Mobile this week unleashed its latest campaign with a side-splitting commercial titled ‘Mint Mobile’s Explicitly Premium Wireless.’ In the ad, the charismatic actor Ryan Reynolds ...

The campaign beat the BBC’s #ThisIsOurBBC campaign in the final round of the competition, pushing the broadcaster’s centenary activity into second place. Prior to the final, both fought off tough ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

So what’s with the elaborate online marketing campaign implying otherwise? By Rachel Strugatz For the last three weeks, videos of Michael Cera have circulated online, claiming that the actor is ...

New Delhi: From home makeovers to fast food deals, this week's brand campaigns served up creativity across categories. Whether it was Godrej Interio personalising spaces or KFC dishing out ...

The ‘O’Deals’ campaign will roll out across a variety of channels, including TV, digital, and out-of-home placements. Klarna has previously collaborated with celebrities, most notably ...

“Really Big Deal Reveals” has proven successful in attracting new shoppers: J.C. Penney has been averaging 13% to 15% new customers each week of the campaign, according to the brand.