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Media Trends Live is anchored by our Media Trends newsletter co-authors, Sara Fischer and Kerry Flynn, to discuss the key ...
Townsquare Media stock shows potential for significant growth with digital gains, a 9.8% yield, and catalysts like buybacks ...
10h
The Desk on MSNBroadcasters losing out on ad revenue due to AI recommendationsMarketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming ...
Advertisers Expect More From CTV IAB’s latest report also indicates that buyers expect 47% of CTV inventory to be biddable, ...
In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...
This consolidation of talent underscores APMC's commitment to innovation in ad-supported streaming, further solidifying its ...
Sedano's Supermarkets has partnered with Ideal to offer a mobile-first, personalized digital circular and an expanded digital ...
YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...
7d
Tribune Online on MSNWhy influencers, digital ad operators need ARCONIt is the era of online business and sponsored digital adverts but many do not know there are regulations guiding the placement of sponsored digital adverts. As an online vendor, you need information ...
Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...
Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s ...
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