Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...
Kenya’s digital media sector is booming in 2025, driven by social media growth, smartphone adoption, and high-speed networks ...
Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for ...
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When Attention Becomes Currency: The Rise of Playable Media in Digital Advertising
The economics of digital attention are undergoing a seismic shift. As traditional display ads lose momentum and streaming audiences become increasingly resistant to interruption, brands are migrating ...
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