ESPN's latest ad provides a way for people suffering from "Bracketbrain" to get some relief while spoofing medicine ...

Given the copious rules and regulations placed on pharma DTC ads, it’s no wonder tropes abound in the space. And tropes, of course, make things easy to spoof. (Who can forget the faux-warning, “May ...

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

Advertisers who’ve been on the fence about buying time in the College Football Playoff National Championship had better give Jim Minnich a call, like, right now if they’ve decided to go forward with ...