Penn National has only been able to convert 0.1 percent of ESPN app users to its betting platform, certainly far less than ...

ESPN entered the sports betting market on Nov. 14, 2023, by launching ESPN BET in 17 states. Owned by PENN Entertainment, ESPN BET is the rebranded version of Barstool Sportsbook, so existing ...

When ESPN launched ESPN BET in a $2.1 billion partnership with Penn Entertainment back in 2023, both sides hoped to challenge brands like FanDuel or DraftKings at the top of the sports betting market.