A marketing plan is a strategic road map for how you communicate (online ... Bryant offered the following example: “Need $100,000 in revenue? How many sales is that? If 10, what’s your close rate? Let ...

So if you plan to exhibit at three trade shows per year, for example, you'll include the costs to participate in the shows and prepare your booth and marketing materials. If you find the tactics ...

Businesses are constantly seeking ways to improve their marketing strategies. From enhancing online visibility to ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer ...

Creating a solid social media marketing strategy is crucial for any business looking to thrive in today’s digital world. This ...

You’ll also want to keep in mind how much you enjoy each strategy! Finally, write down the results from each marketing initiative. Here’s an example of an audit one of my clients recently ...

In their 2024 Consumer Trends Index, Marigold reported that email has one of the highest success rates against other forms of ...

The content marketing strategy used by a majority of B2B marketers ... to adding humour to their B2B marketing campaigns. For example, it did a ‘Did you mean MailChimp?’ campaign in 2017.

Digital marketing relies heavily on understanding the unique interests of the audience. In this regard, Google Trends is a ...

A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

By embracing these trends and balancing technology with the human touch, your agency can thrive in 2025 and beyond.