Ford made, to put it lightly, a misstep on EVs. In his five years at the company, CEO Jim Farley is willing to acknowledge ...

For most of the last decade, the electrification story at Ford Motor Company was defined by one vehicle above all others. The F-150 Lightning was supposed to be the electric future of America’s ...

Ford announced a major rethinking of its EV strategy today, shifting its focus on electric vehicles to more affordable segments and prioritizing hybrids in larger vehicles. The first domino to fall in ...

Jim Farley says Ford misread post-COVID demand for the F-150 Lightning as the company shifts to a new EV strategy ...

Ford Motor executives are said to be in talks over the fate of the all-electric pickup. No decisions have been made yet. Industry experts expect many automakers to end production of various EVs now ...

For investors nervous about Ford's potential lateral move into EREVs with the F-150 Lightning, this should help calm the anxiety.

After pouring billions into its first wave of electric vehicles—and losing billions more —Ford has begun a comprehensive rethink of its EV strategy.

What a difference a couple of years makes. The Ford F-150 Lightning debuted for the 2022 model year as the first regular-production, all-electric pickup truck from a mainstream manufacturer. When it ...

A 1994 Ford F-150 Lightning pickup truck with only 400 miles on the clock sounds like something out of this world, but it is ...

Ford's electric pickup truck is the best-selling model in its segment. The truck blends typical F-150 durability and driving dynamics with modern tech and features. Electric vehicles may not seem like ...