Planet Fitness’ classic gym membership will get more expensive for the first time in 26 years. The cost of the classic membership will increase by $5 to $15 a month for new members, Planet Fitness ...

(NEW YORK) — Brooke Cutler was relying on group fitness classes because she did not feel confident training at the gym by herself. “It’s definitely intimidating for me coming into a gym and having no ...

Planet Fitness is becoming one of America's favorite gyms. Why? It's the cheapest pick for people looking to get in shape. $10 monthly dues are luring first-time gym members and bargain hunters from ...

Is AI the future of fitness? I visited LA's Fred Fitness to exercise with the AI, and here's how it compares to a traditional gym. Anna Gragert (she/her/hers) was previously the lifestyle editor at ...

At scale, Planet Fitness has several competitive moats: low pricing, recognizable brand awareness, and size advantages. Virtuous cycle is held together by attracting the best investors and operators ...

The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee for the first ...