“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing strategy enabled by artificial intelligence, according to a press ...

NEW YORK--(BUSINESS WIRE)--For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. When Arianna Orpello became CMO of Geico in January, she inherited one of the most recognizable brand ...

Using one's acting abilities to promote major corporations may not be every aspiring thespian's dream, but commercials can be a fruitful and impactful path to take. Stephanie Courtney, who plays ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

The iconic brand character joins Azzi Fudd’s podcast as a real-time, AI-powered participant, a first for the brand For the first time, the GEICO Gecko is stepping into a live, unscripted conversation.