You’re offering downloads of valuable content to bring your target audience into a conversion funnel. You’ve set up the tracking for file downloads on your ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Google might not be completely ready to give up website cookies just yet, but the company is certainly investigating alternatives like a user-tracking ad platform built into one of the most popular ...