In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ‘Sometimes, hypothetically, before we can even get used to one dumb name, some ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

John Oliver gives ‘hot take’ on HBO Max's constant rebranding, compares it to Trump's Gulf of Mexico name changeSource Last ...

WASHINGTON — After rebranding as Max in 2023, HBO's streaming platform is returning to its original name, HBO Max, this summer. The announcement came as part of Warner Bros. Discovery’s major ...