Growing your business from an apartment-based startup to a recognized product developer with no outside funding seems like a no-go. It sounds like a fantasy until you start digging into the success ...

Imagine this: you’ve got a brilliant idea brewing—something that could solve a real problem, inspire others, or even generate passive income. But when it comes to turning that idea into a tangible ...

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.

Stringent regulatory mandates and legacy infrastructure constraints create a unique challenge that requires strategic ...

The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to the parade of luxury labels in Emily in Paris, strategic screen time can turn ...

In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...