Marketing technology is a rapidly changing world, and marketers are finding themselves considering a variety of methodologies based on that technology all the time. One methodology that has emerged to ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

The news certainly did not align with the market action. Unfortunately, too many investors believe news directs the markets. Market sentiment is the best indicator regarding how the market will react ...