Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

ARLINGTON, Va., April 25, 2024 (GLOBE NEWSWIRE) -- Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns ...

Attain, a permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, is partnering with Samba TV, a global provider of AI technology ...

FIAMA's F7 position display unit incorporates a magnetic sensor that works together with a magnetic tape scale or a magnetic ring to measure linear and angular movements. The F7 is a 2018 IWF ...

This study examined whether Piagetian logical reasoning abilities and/or an information-processing capacity are needed to learn basic measurement concepts. First-grade children, equated for prior ...