PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting. The ...

Exploring the lenses with which to filter Customer Data Platforms (CDPs) and eliminate vendors that don't meet business needs. Customer Data Platforms (CDPs) are rapidly becoming a foundational ...

As marketing teams become more mature in their use of CDPs, they can expect even more capabilities than previously expected. Here’s how. After almost 10 years in the market, customer data platforms ...

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to ...

Why It Matters for Dealers As CDPs become more common in automotive retail, many dealers still question how they differ from CRMs and whether they truly impact ad performance. PureCars’ data shows CDP ...

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in ...

Publishers want to free their subscription revenue from the influence of the news cycle. Must-follow stories like pandemics and presidential elections can boost subscription numbers, but once these ...