David Comerford does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...
There has been much recent scrutiny of the real-time, real world experiments that Facebook has been conducting with its users. Randomised Controlled Trials (RCTs) conducted by Facebook have identified ...
Five years ago, many in the ad industry, government and third sectors would have been wondering what the future of behavioural economics might hold. Would it be a subset of planning? A feature in the ...
DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...
There has been much recent scrutiny of the real-time, real world experiments that Facebook has been conducting with its users. Randomised Controlled Trials (RCTs) conducted by Facebook have identified ...
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